Professional Artist Development -Level 1: Vocal Technique
You didn't fall in love with singing to feel stuck.
You practise. You push. You show up — and yet something still isn't clicking. Maybe your technique is solid but your confidence isn't. Maybe you're getting gigs but not the right gigs. Maybe you just know, deep down, that you're capable of more than you're currently creating.
That gap between where you are and where you know you could be? That's exactly what I work with.
Who It's For
I offer precision vocal training for contemporary singers and singer-songwriters — from jazz to punk and everything the industry tries to put in a box — as well as Musical Theatre performers, safe vocal distortion, and specialist support for classical and MT singers moving into contemporary styles.
Together we'll develop
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Strong vocal technique
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Healthy voice
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Vocal stamina
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Unignorable Performance Skills
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Resilience under pressure
But technique is only the beginning. Three levels of training, coaching and mentoring are available; this is Level 1.
Level 2 is the PRIME Artist Accelerator (see below).
Level 3 is the the PRIME Artist Protégé Program (limited to 3 singers per year).
All programmes begin with an Artistic Vision Call. Book yours today.
Professional Voice Training for Ambitious Singers
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Level 2: A Deeper Transformation
Most vocal coaches stop at technique. A few go further into performance. Almost none go where the real work actually lives.
Over twenty years of working with hundreds of singers — every background, every level, every genre — I kept seeing the same thing. Talented, hardworking singers going round in circles. Hitting goals and still feeling empty. Achieving more and enjoying it less. It wasn't a technique problem. It wasn't even a mindset problem. It was something deeper, and it took me twenty years to identify it and another three to develop a reliable way to solve it.
That's how the PRIME Artist Framework was born — a 5-pillar methodology built around a simple 3-step process that helps you reconnect with why you started, clarify what you actually want to create, and build a career that feels as good on the inside as it looks from the outside.
Because singers who focus on technique and strategy alone often spend another five to ten years wondering why nothing is working. Or worse — they achieve everything they aimed for and feel nothing.
Working with me feels like planning your ideal celebration: whether that's an intimate dinner with your closest people, or a full spectacular with ice-carved swans and fireworks. It's entirely yours. The vision, the pace, the destination.
Most singers begin with the 12-week PRIME Artist Accelerator — getting clarity on their vision and finding real meaning in their work. The most ambitious go further into the 12-month Protégé Programme, building the career they've always known was possible, entirely on their own terms.
Your next step is a Consultation— 30 minutes to explore where you are, where you want to go, and whether we're the right fit to get there together. Book your Consultation today. Please indicate on your application if you are interested in the PRIME Artist Framework.
Beginners' Group Program
For singers who crave growth within a community, Vocal Foundations Gold is a 7-week hybrid singing course that blends the video training modules of Vocal Foundations with live group singing lessons, Hot Seat coaching, and Q&A opportunities. Groups are intentionally kept small to ensure focused, personalised support, and you’ll also gain access to my private WhatsApp Community for ongoing mentoring and connection.
Next cohort: May 2026
About Me
I’m Carrie Griffiths, a singer, award-winning vocal coach and artist development mentor, and 3 times best-selling co-author with 25 years of experience as a professional musician and 23 years coaching singers across the UK and internationally. My career spans contemporary music, Musical Theatre, and classical transitions, and I’ve worked with singers at every stage — from emerging artists (including 10 years as a Music Performance Lecturer) to seasoned professionals performing on stages, screens, and in recording studios worldwide.
I’ve co-founded a company that grew to six figures in just 11 months, and helped a start-up go from zero to £1M in one year — experiences that taught me how to build systems, strategy, and sustainable growth in creative industries.
Over the years, I noticed a pattern: talented singers often plateau because they lacked the combined tools of technical mastery, nervous system regulation, career strategy, and personal identity alignment.
This inspired me to create the PRIME Artist Framework — a holistic approach that develops singers into fully-fledged artists capable of sustaining a professional career at any level, across touring, theatre, screen, recording, and media.
Through the PRIME Artist Framework, I guide singers to:
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Develop professional-level vocal precision and stamina
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Regulate their nervous system for high-stakes performance
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Align their identity with long-term career vision
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Master emotional storytelling that connects with audiences
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Navigate the entertainment and media industries strategically
I created this framework because I believe that fame is never the goal — capacity is. When singers develop their voice, their career, and themselves in alignment, everything else follows naturally.
Fun is at the heart of my work. Excellence and joy are not opposites — they fuel each other. I help artists create sustainable careers without sacrificing the thrill and vitality that made them fall in love with music in the first place.
Frequently Asked Questions
Do you offer in-person singing lessons?
Yes. As spaces are extremely limited, in-person voice coaching is limited to the most committed of singers and carries a premium rate.
What can I expect during the *Consultation?
The Consultation is a 30-minute online session where we will discuss your goals and your challenges. You'll have the opportunity to sing and I will assess your training needs without judgement. You will also have the opportunity to ask any questions you have regarding voice training and, where appropriate, the Protégé Program
Which styles do you cover?
Pop
Rock
Soul
Jazz
Reggae
Punk
Metal
Indie
Alternative
Country
Musical Theatre
Transitioning from Classical to any of the above styles
Where Are In-Person Sessions Held?
In person sessions are held in Fulham, west London and Deptford, south London. In-person sessions currently fully booked.
Emergency on-location support is available for live performances and recordings at a premium. Please book your Consultation for details.
*Please note that all emails and inbox requests for investment levels and call-backs will be referred to a Consultation booking.
Self-Paced Learning
Vocal Foundations — 30-Day Singing Experience
More than a singing course, this is the foundation of your professional artist training. Recommended for beginners or experienced singers with no formal training, Vocal Foundations combines on-demand vocal lessons with live, online coaching, giving you the technical and human tools to build a healthy, resilient singing voice — and to prepare you for professional-level training.
Vocal Foundations Includes:
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Daily lessons delivered sequentially for the best results
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Interactive ebook and downloadable 30-Day Singing Plan
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1-1 session with me to identify your development points and tailor your journey
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Designed to prepare you for professional-level coaching.
Investment: £97
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Suitable for aspiring professional singers and singer-songwriters